The Code of Us
While many brands scaled back their DEI efforts for political reasons, Microsoft doubled down. So we created a content platform that celebrates their employees' individuality and how, together, they make Microsoft unique.
This is our code
The Challenge
As national conversations around Diversity, Equity, and Inclusion became increasingly politicized, Microsoft faced a delicate task:
How do you celebrate individuality and belonging—without using the very words being targeted?
The Idea
We shifted focus from diversity to identity.
From corporate initiatives to human stories.
“The Code of Us” became a living, breathing content platform—a space where every Microsoft employee could share their story and show how their individuality fuels collective innovation.
Each story became a line of code, coming together to form something bigger: a portrait of who we are when we’re seen, heard, and empowered to be ourselves.
The Impact
“The Code of Us” resonated deeply across Microsoft’s global community, reminding employees that their individuality isn’t separate from the brand’s identity—it is the brand’s identity.
In a moment when corporate inclusivity was being questioned, this campaign became a quiet act of defiance—proof that humanity, creativity, and individuality can’t be coded out.
The Work
Each month, we launched content series that spotlighted a new community within Microsoft, revealing the unique code that each contributes to the larger whole.
AAPI Heritage Month “Stories in Motion”
Highlighting stories of heritage, identity, and collaboration from Asian and Pacific Islander employees across the company.
Black History Month “Legacy in Motion”
Stories of innovation and inspiration from Black employees who carry forward a legacy of excellence, resilience, and creativity.
LGBTQIA+ Pride Month “Pride in Our Code”
A joyful celebration of authenticity and visibility—where individuality and innovation proudly coexist.
Family Month “Code Begins at Home”
Recognizing the families and support systems behind every Microsoft employee—the foundation that keeps our innovation grounded in humanity.
Military Appreciation Month “The Bonds That Build Us”
Honoring veterans and service members whose discipline, teamwork, and resilience continue to strengthen Microsoft’s mission.
Women’s History Month “Code Without Limits”
Spotlighting women at Microsoft who are redefining boundaries and shaping the future of tech, leadership, and culture.
The Technical Stuff
The Team
Microsoft HQ - Redmond, WA