It’s Horizon Season
When you’re passionate about something, you don’t just want more of it, you want all of it. More ways to play. More ways to connect. More ways to make it your own.
That’s what Horizon Season is all about — a celebration of everything you love, brought to life in new worlds, new experiences, and new possibilities.
Reality Reimagined
The Challenge
Meta Horizon Worlds had grown a vibrant community of players, but needed a campaign that unified its diverse experiences under one clear, ownable identity.
The Idea
When you’re passionate about something, you want to experience it in every way possible. It’s Horizon Season was built around that simple truth — turning Horizon Worlds into the destination for fans to engage deeper with what they love.
From live concerts and comedy shows to new game launches and social hubs, we made every moment feel like part of one continuous season of discovery.
The Impact
Launched in Q4 2023, It’s Horizon Season reintroduced Meta Horizon Worlds as a place of limitless possibility — attracting new VR audiences, reengaging existing players with fresh events and games, and making the Meta Quest 3 launch a must-have, with an estimated 1.5M units sold in its first quarter and Quest 3 surpassing Quest 2 as the most-used VR headset on Steam by late 2024.
The Work
We launched across Meta’s owned channels with cinematic trailers, social teasers, and in-world activations — each highlighting a new reason to jump into Horizon Worlds.
Campaign Launch
It’s Horizon Season: the season of play, connection, and endless exploration.
Concert Launches
BLACKPINK, Jack Harlow, Louis The child, and Doja Cat.
Comedy Show Promos
Lil Rey Howery, Fortune Feimster, Jay Pharoah, Jack Whitehall and Mae Martin.
Game Trailers
Shootball, Super Rumble, NBA Arena, and UFC Journey.
The Technical Stuff
Fun Fact: All the players you see in Horizon Worlds aren’t animations — they’re REAL people!
We went through full casting and approvals to bring actual players into the launch content.