It’s Horizon Season
When there’s something you’re passionate about, you want to experience it in every way possible and then some. So that’s exactly what we brought to Meta Quest users — not just more content, but more opportunities to engage, discover, and connect with the things and people they love. Get ready for anything because we’re giving you everything. The time for more is now. It’s Horizon Season.
Hero Videos
We launched the campaign with an overall introduction video to “Horizon Season” to get fans excited for what’s in store on Meta Quest. A rollout of announcement trailers let gamers know about each of the many offerings which included front row seats to live concerts, standup comedy, NBA and UFC events, and plenty of games.
Social
OOH
We brought the festive spirit of the holidays to Southern California by utilizing every media buy at LA Live with animated billboards. I can’t imagine their electricity bill.
Valentine’s Day
After the success of our holiday campaign, we followed up with a digital video for Valentine's Day in which we parodied a De Beers jewelry ad for Bonus Play Millions.