The World Is Your Cart
Launched during the MTV VMAs, this campaign marked Instacart’s bold rebrand with the help of Lizzo—GRAMMY Award-winning singer, rapper, flutist, and certified vibe curator. From late-night cravings to last-minute party prep, we showed the world that with one cart, anything’s possible.
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Cart Couture
To get around the VMAs’ “no outside food” rule, we turned snacks into style—literally. Chloe Fineman hit the pink carpet in a custom couture gown designed to secretly stash Instacart treats, proving fashion can be functional (and snackable).
