Fast. Fair. Clear.
During my time at Johannes Leonardo I helped to launch a new campaign all about optimism for Canada's first online insurance company: Sonnet. The campaign rolled out across Canada via tv, radio, transit wraps, subway takeovers, billboard, and digital ads - spreading optimism throughout the country.
Radio
My love for 90's Hip-Hop proved quite helpful when cracking this brief, and being able to create Radio + Spotify ads with Canada's quick-lipped Hip-Hop artist Snow was definitely a career highlight. The Canadian clients LOVED it.
OOH
Billboards and subway wraps.
Engagement
Sonnet is a proud sponsor of the Toronto Blue Jays, so we implemented contests and promotions to get fans excited about optimism; giving Anne "Fireball" McGibbon the opportunity to throw the first pitch at a Blue Jays game.
