Metaphor
Jack's Crunchy Fried Chicken Sandwich is quite the lip smacker, but it's also quite the tongue twister when repeated in quick succession. Go ahead, try it (the tongue twister AND the sandwich).
TV
Social
To continue the conversation on social media we created an April Fool's Day product to eliminate the loud crunching sound emitted with every bite of the sandwich: The Decrunchilizer.