E3 Social Takeover
How do you become the most talked about brand at gaming’s largest expo without even being there? You launch a social campaign that taps right into the mindset of one of the highest spending demographics in the world: geeks.
Social
We parodied the biggest gaming franchises and revealed them to the public in tandem with developer press conferences to hijack the conversation, get people buzzing about Jack’s new console, and direct E3 attendees to the nearest Jack in the Box.
Call of Duty
Mass Effect
God of War
Madden 18
Tekken
Ready Player One
Challenge
Jack in the Box was missing a huge opportunity by not tapping into their biggest demographic: gamers.
Action
So, we pitched a simple yet strategic social campaign with no brief, no ask, and of course, no budget.
The client loved the idea, and we launched our social campaign by releasing each creative asset as the corresponding press conferences were taking place to steal the conversation away, and drive consumers to nearby Jack in the Box restaurants.
Result
The campaign was a gigantic success with overwhelming impressions and engagement.
This campaign also paved the way for Jack in the Box to market to gamers, and even resulted in a sponsorship of an Overwatch League team: Dallas Fuel - one of Esports biggest competitive leagues.
