Holiday Scratchers
The holidays are all about giving to others, and CA Lottery shows that a small gift like a Scratchers ticket can be meaningful. This campaign encouraged Californians to remember the casual acquaintances in their lives that might be forgotten during the holiday season by spreading a little cheer with an unexpected gift.
Pre-Roll
YouTube and Hulu preroll ads were created to emphasize that an ad can be skipped, but your acquaintances shouldn't be.
Social
OOH
We brought the festive spirit of the holidays to Southern California by utilizing every media buy at LA Live with animated billboards. I can’t imagine their electricity bill.
Valentine’s Day
After the success of our holiday campaign, we followed up with a digital video for Valentine's Day in which we parodied a De Beers jewelry ad for Bonus Play Millions.